Creating content partnerships that work

Does your station have a news partner? Perhaps you share content from each others’ websites? If that’s the extent of your content partnership, you’re not doing all you could to get content AND promote your station. Whether your media organization is working with a generous budget or one that’s extremely limited, strategic content partnerships can…

Three ways to engage audiences beyond social media

Everyone knows social media can be a powerful way to engage the audiences of legacy platforms like tv and radio. If you don’t know that, well…. there’s probably not a lot I could say that would be of any help. Social media can be an excellent, meaningful tool for the modern newsroom. Still yet, it…

Five news management takeaways from “The Dorm Room Newsroom”

If you pick-up a copy of The Dorm Room Newsroom looking for a transformational teaching book on news management, you’ll be particularly disappointed. And, rightfully so. The Dorm Room Newsroom is geared for inspiration over instruction, telling of my early years in broadcast which started when I reported local news from my college dorm rooms….